Transformation
starts WITHIN.
We work with business leaders to shape high-performing teams, cultures and organisations, driving meaningful and measurable commercial outcomes.
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John Lewis Partnership
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Kantar
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L'Oreal
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Ipsos
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Stripe Partners
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Takeda
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Bibby Line Group
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GIZ
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DNV
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Troono
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Octopus
We’re corporate veterans on a mission.
We’ve led transformations from the inside, designing strategy, driving change and delivering results. We know it’s not just about shaping systems but shifting mindsets.
Our experience spans executive leadership, consulting, organisational psychology and the realities of leading businesses. We've lived the challenges and learned what works and what doesn’t.
Experiencing the way a human-centred approach drove powerful commercial results inspired us to go all in.
That’s why we founded WITHIN.
Work isn’t broken because people don’t care.
It’s broken because relationships are undervalued.
What we do
At WITHIN, we help organisations unlock performance by putting people at the centre: connecting strategy, human psychology and culture to ensure people and organisations thrive.
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Are your leaders and teams where they need to be? We help leaders navigate ambiguity, build capability, and lead with clarity, even when the path is messy. WITHIN helps to drive the performance of your teams in service of growing your business.
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You have a strategy. But is your culture ready to deliver it? WITHIN helps you ask the right questions, create the right conditions, and build the momentum your strategy needs. It turns “soft” culture into a competitive advantage.
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Too many change programmes burn budget but leave no real impact. WITHIN helps you land mission-critical people initiatives. WITHIN helps co-create transformation roadmaps that build resilience, shift mindsets, and embed new ways of working. No prefab plans. No tick-the-box consulting. Just real change.
We obsess about delivering impact for our clients
Where our clients are based:
USA
Arizona
Massachusetts
New York
Europe
UK
Germany
Switzerland
Norway
India
Our free Leadership Toolkit
Navigating change?
Access 35 proven strategies to transform your team and organisation.
Our Team
As business leaders, we have first-hand experience of building and transforming organisations.
Felix Koch and Phil Burgess founded WITHIN in 2023 after years as board-level executives at C Space, part of Omnicom, where they were Joint Managing Directors for EMEA. There they led a culture transformation and a leadership programme that genuinely worked: wellbeing improved, employee pride rose from 57% to 87%, voluntary attrition fell from 33% to 17%, and revenue grew by 30%. Seeing how a human-centred approach strengthened both culture and performance clarified their mission. WITHIN was born.
In 2026, Lillemor Wortley joined as the third co-founder from Munich, bringing 15+ years of international experience in leadership, culture, and transformation consulting, including a decade at EY.
United by shared values and a common vision, the three founders combine complementary skills, deep experience, and the courage to challenge conventional thinking. Today they work with leadership teams at organisations including Takeda, L’Oréal, DNV, Bibby Line Group, Troon, Charité and Ipsos.
Different backgrounds. One belief. Transformation begins WITHIN.
Felix Koch
Co-Founder & Managing Partner of WITHIN
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Felix Koch is Co-Founder and Managing Partner of WITHIN, based near Cologne. With 15+ years of consulting experience, he looks after a portfolio of WITHIN clients, helping senior teams build trust, lead change and turn values into everyday behaviours.
Recent work at WITHIN includes helping senior leaders from a newly merged division at Takeda become a high-performing team, building Change Leadership capability for DNV leaders from 10+ countries, and leading an executive offsite for L’Oréal Professional Products Division. He has also supported GIZ’s international leadership team, and is currently working with Troon to turn its values into behaviours co-created with employees.
Before WITHIN, Felix spent 13 years at the customer insight agency C Space, rising to lead its EMEA and APAC regions and delivering insight and innovation programmes for Google, Samsung, British Airways, PepsiCo and IKEA. As Joint Managing Directors, he and Phil led its culture transformation after the Omnicom acquisition, winning Best Agency and Best Place to Work.
A native German and English speaker, Felix holds an MSc in Media & Communications from the London School of Economics and an MA from the University of the Arts, Berlin.
Phil Burgess
Co-Founder & Managing Partner of WITHIN
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Phil Burgess is Co-Founder and Managing Partner of WITHIN. After several years running C Space's London office as Joint Managing Director with Felix, Phil spent four years in Boston as C Space's Chief People and Operations Officer where he oversaw Learning & Development, Human Resources, Talent Acquisition and Diversity, Equity & Inclusion.
He is particularly passionate about working with senior teams to build strong learning cultures which are resilient to change, a focus which has led to various awards including ‘Learning Team of the Year’ at the LPI’s Global Learning Awards.
Recent work at WITHIN has included developing and rolling out a leadership programme for 200 leaders across 10 markets for Bibby Line Group and a series of AI-augmented Change Leadership Masterclasses for people managers across Ipsos. Phil is retained by several clients to design and facilitate their regular Board and Exec Team offsites.
He is regularly asked to contribute to podcasts, webinars and books on leadership and culture-building and is passionate about helping businesses to create psychologically safe workplaces where people can thrive.
Lillemor Wortley
Co-Founder & Managing Partner of WITHIN
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Lillemor Wortley is Co-Founder and Managing Partner of WITHIN, based in Munich. Lillemor is a transformation strategist with 15+ years of consulting experience, including a decade at EY. She specialises in shaping leadership, culture and organisational performance, bringing a deep understanding of the people perspective to unlock and accelerate commercial outcomes.
Her work spans sectors and geographies, with particularly strong experience in the life sciences and health sector, partnering with organisations such as NHS, GSK, Bupa, AOK and Charité.
A native German and English speaker, Lillemor holds a Masters in Organisational Psychology and is a Visiting Fellow at the Tavistock Institute.
Lillemor Wortley on LinkedIn